"TonTrader – your reliable crypto guide inside Telegram." That was my first tagline — the one that marked the beginning of my journey with the project. I joined the core team as Head of Product, but that was just a cover. I eventually became the face of the company, yet my main mission was to talk about TonTrader and introduce it to the audience in the simplest, most accessible way possible. I created visuals, recorded videos, defined the tone of voice, and developed new content formats to make the project more trustworthy and relatable to the community — both independently and as the lead of a creative team.
First steps to set up socials
The very first image set the visual style for all TonTrader banners.
I was supposed to be the Head of Product; however, as mentioned, that title was just a cover for my actual role as the representative of TonTrader.
One of the first tasks was to create a post with all necessary links
And to set up an X-account
Visual Style of Posts and Brand Tone of Voice
Emoji pack for TonTrader
Defining news style and tone of voice for official channels
Videoads
Some video ads created for multiple platforms
first promo
Visuals for Announcements
Some visuals I really enjoy.
Shorts Shows
Shorts series I launched — featuring several formats. Here are a few examples:
Arena Visuals
For the trading competitions called Arena, I prepared all the visual materials — banners, video ads, and winners’ announcements.
Trading course
I helped out with editing and arranging videos for my colleague – a real trading pro. Here is an example of his lessons:
